Looking for social media training for your team? Start here!
Social media has changed the way people do business.
Your customers, leads, suppliers, business partners, investors, potential employees, competitors all Google you and your company! They check you out on Linkedin, look at your connections, read your tweets, and maybe even creep through your personal pictures, posts and videos on Facebook, Instagram or any other network you may be on. They usually do this before they decide to take your call, go to your meeting, join your team, or do business with you. And it’s not just you. They are checking out the company, colleagues and your team. What will they see? What first impression will they make?
Social media is easily one of the top training requests for 2017 and here's why:
Your employees need to know how to use social media for business. If you take a quick poll within your organization would find out fairly quickly that almost everybody is embarrassed of their LinkedIn profiles. (Try it! Ask them.) They're confused about what to post, how to use it for business related networking and sales, and how to use social media as a tool to grow inside your company too!
INTRODUCING THE PERSONAL BRAND ACTION PLAN SOCIAL MEDIA WORKSHOP
In this highly interactive workshop, we’ll teach your team how to get “socially active” for business. They develop a clear understanding of the power of personal branding. They’ll learn the 6 key components every social media profile must have to appear professional, trustworthy and client-focused. They’ll focus on their work-related goals for using social media and they’ll clearly identify who is already in their audience and who should be! They will be exposed to proven, industry relevant social media activities to help them develop deeper relationships with clients and coworkers, attract new leads, listen for opportunities, know exactly what to post on a consistent basis and share their expertise all while becoming proud and loyal Employee Brand Advocates.
The workshop is available in three formats
Half day workshop
Full day workshop
LEARNING ACTIVITIES AND OUTCOMES BY SESSION LENGTH
90 Minute Session (GET YOUR ACTION PLAN)
By the end of our 90-minute session, each member of your team will create their own Personal Brand Action Plan Checklist so they know exactly what they need to work on to improve their personal brand online, have a clear understanding of online do’s and don’ts as well as key tips, and networking strategies to help them become more social for business
Half Day Action Plan Workshop (GET BRANDED!)
In our half day brand building workshop, we dive deeper into the online personal branding process. We use a series of hands-on exercises to help your team develop their person brands online. By the end of the session they will walk away with their own Personal Brand Action Plan Workbook, a complete common sense guide to help brand themselves. During the workshop your team will:
- Complete a revealing business goals and audience discovery exercise
- Write a branded profile headline statement, so they immediately stand out in a search
- Learn how to connect in an appropriate way using our proven connection request formula complete with templates for the most common business networking scenarios
- Brainstorm industry relevant content sources so they know where to find valuable articles to share with their network
- Create a personal branding checklist so they always know what they should be working on next.
Full Day Action Plan Workshop (GET BRANDED + SOCIAL)
In our full-day session your employees will not only brand themselves as outlined above, they’ll also get social for business. By the end of the session they will walk away with their own Personal Brand Action Plan Workbook, a complete common sense guide to help continue to grow their brand, grow their network, build relationships and stay top of mind online. Through a series of practical, hands-on exercises, they will:
- Develop a connection plan to grow their network for work.
- Discover how to connect the right way using our proven connection request formula. (They'll also get a series of done-for-you LinkedIn connection request templates for the most common business networking scenarios to make connecting even easier)
- Discuss powerful engagement strategies to turn followers into action tackers while building meaningful, high-value relationships online.
- Create a go-to list of industry relevant content sources so they know where to find valuable articles to share with their network . They’ll also learn several sharing strategies the so they stand out and stay top of mind in the newsfeed.
- Learn what being social for business daily looks and design their own schedule with a specific set of professional activities, so they don't waste time online.
Interactive digital workbooks and handouts
During each workshop, the participants will work through an interactive handouts . The handouts are designed to significantly improve employee engagement, retention and adoption. It also guides their note-taking during the workshop and reinforces what they’ve learned about social media long after their training is complete.
Our handouts include tons of social media tips, templates, cheat sheets and more. Everything they need to succeed as a socially active employee.
TRAINING IS CONDUCTED ON YOUR LOCATION
Off-site training location can be arranged at an additional cost
Other technical requirements:
Computer lab for participants is not required for this workshop however your team members are encouraged to bring portable devices such as laptops, tablets or phones.
Internet access and projector set up for slides are required
Remember, we customize all of our training programs to ensure your employees are introduced to the most up-to- date strategies and best practices that are relevant to your business and their jobs.
They’ll learn from a tailored curriculum that directly aligns with your company’s social media policy, current marketing initiatives, corporate culture and business goals
Ready to book your session? Or get more info?
If you are ready to discuss how we can help your team use social media for business then we should talk. Using the calendar below, please select a date and time that works for you. Cher or a member of her team will contact you then.
CHER’S PAST SPEAKING & TRAINING
Acces Employment (United Way)
Bank of Taiwan
Canadian Association of Exposition Management (CAEM
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Canadian Decorators' Association (CDECA )
Canadian Society of Professional Event Planners (CanSPEP)
City of Toronto
Directors Guild of Canada
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Girls Action Foundation
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HomeLife Real Estate Canada
Hong Kong Police
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Kitchener Waterloo Farmers Insurance
Markham Board of Trade
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Meetings + Travel Incentives
Ontario Ministry of Education
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Region of Peel
Raptors NBA TV Canada
Toronto Board of Trade
Toronto Catholic School Board
Toronto District School Board
Toronto Regional Immigration Employment Council
United Kingdom Trade and Investment
University of Toronto
Women In PR
Learn How to Create Awesome Social Media Content!
The Socially Active Content Creator Workshop is designed to tap into the knowledge and technical skills of your employees who want share their know-how and passion by creating valuable content your customers are searching for. We’ll explore blogging, infographics, memes, video and much more.
(Ideal for any staff who will be creating social media content for your organization)
Develop Your Company's Social Media Strategy
Are you struggling with to come up with a social media strategy that will work? Do you need to get buy-in from other members of your organization? Have no idea what to post on a regular basis? Or not sure how to create content your clients will value and appreciate?
The Social Media Content Strategy Development Workshop is a highly collaborative “think tank” style workshop series will help you and your team develop a do-able strategy that is completely driven by your business goals. (Ideal for staff in Marketing & Communications roles)
Focused "How-To" Technical Training
Once you’ve got their professional brands or marketing strategy in place. It’s time dig deeper by learning to how expertly use networks such as LinkedIn, Twitter, Instagram, Pinterest and Facebook (Business Pages). We will customize our Click By Click Social Media Training Workshops, so your team will learn how to use the specific social network in a way that makes sense for your business and industry. We incorporate advanced marketing, social selling and relationship building strategies so they can hit the ground running.
(Ideal for any staff who needs to learn the ins and outs of a particular network)